Recently, our customers have communicated a message to us loud and clear. It is a message that may seem counterintuitive here in the 21 st century, in the all-digital, micro-targeting, behavioral ...

NumberEight, a leading identity platform for AI-based behavioural intelligence, is proud to announce the release of its demographic-targeting product. By leveraging cutting-edge AI technology and ...

"HVAs," an increasingly popular new acronym being used by marketers and agencies to describe methods of targeting only "high value audiences" via various identity-based data schemes, appears to ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. With the forthcoming “cookie-pocalypse” threatening to reign havoc ...

Demographic audiences delivered nearly twice the reach (+99%) of interest audiences in campaigns with the same budget when the selected interest audiences were too narrow, according to a study of ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachel Gantz, SVP, commercial, at Comscore ...

Patient engagement platform PatientPoint has launched Audience Builder, a precision-targeting tool designed to improve diversity in point-of-care marketing. Audience Builder uses medical claims as the ...