Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

A market analysis is critical to a business plan. It helps you understand the buying habits of your target market. Many, or all, of the products featured on this page are from our advertising partners ...

Learn the systematic process for sorting data to aid in your business decision-making. The core objective of market research is to provide evidence-based insights that decrease uncertainty and risk.

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has announced the completion of its latest article on trend analysis. What is trend analysis? Benefits of ...

For the past several years, we've been telling our clients that by 2020, providing a seamless customer experience will be more important than price or the product itself. Most consumers are willing to ...

We spoke with multiple HR experts to learn how companies can use AI to identify talent and skills gaps for employees' benefit ...

The way a business handles its customer experience can make or break a company. Negative experiences can shape the reputation of a business, regardless of how good the product or service is. However, ...

The rise of experimental evaluations within organizations — or what economists refer to as field experiments — has the potential to transform organizational decision-making, providing fresh insight ...

Just because banks are complicated doesn't mean that analyzing them must be as well. In my opinion, an investor can learn most of what they need to know about a prospective bank in 15 minutes or less ...

Part I of this two-installment article on problem analysis, published in the May–June issue of HBR, invited readers to test their reasoning powers against the problems presented in a case history ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has announced the completion of its latest article on trend analysis. What is trend analysis? Benefits of ...