Aligning your content with media coverage can drive high conversion rates because it influences search behavior and creates a funnel from media to search and through the website. I’ve seen the best ...

When people think of PR, they tend to think of press releases. However, the field includes many other types of content that can help businesses convey important messaging and achieve their goals. An ...

The State of B2B Public Relations from Demand Metric and Convey Communications takes a look at how PR teams and agencies are playing a more strategic role in organizations. The State of B2B Public ...

Public relations can be cost effective because the media—rather than the marketer—takes on the expense of delivering the information to the intended recipient. So instead of sending a direct mail ...