Home prices aren’t set in stone. A property’s value can shift depending on who’s doing the calculation—and why. That’s why you’ll often hear two different numbers thrown around during a home sale: ...

Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.

It’s become evident to me over the years that the reputation of a business and its relative valuation are shaped not just by its products and services but, in a more fundamental way, by how an ...

As more brands build in-house marketing capabilities and look for more flexible partnerships to enhance and extend those practice areas, agencies must demonstrate their value more intentionally.

McDonald’s spent some of 2024 and all of 2025 trying to find the right value equation to win back lower-income consumers who represent a bulk of the chain’s business. It almost seemed like the company ...