Google has hit a milestone of more than 3 billion installs for app ads, up from 2 billion in May, and released the next generation of Universal App Campaigns along with a new TrueView ad format for ...

Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are ...

The Universal App Campaigns suite is expanding beyond Android to help developers grow their iOS apps, meaning all app developers, including those developing products for Apple’s App Store, can now use ...

Google GM and VP of apps, video and display Sissie Hsiao will speak at AdExchanger’s upcoming Industry Preview conference in New York on Jan. 28-29, 2020. Google is known for making methodical changes ...

Precisely 373 days ago Google went all in on Universal App Campaigns. The idea behind UAC was, through machine learning, to simplify the advertising process and help developers more easily promote ...

AdWords, search, display, the Play Store, YouTube, AdMob, the Google Display Network… App advertisers used to have to run six or more campaigns at once with Google to try and achieve a single ...

Google has teamed up with Unityto help extend the reach of its mobile advertising business AdMob. The agreement will see Google advertisers gain access to Unity’s network of mobile games through ...