The Austin-based cowboy boots retailer Tecovas is opening a fourth store in Dallas-Fort Worth as it aims to grow aggressively into a national brand of Western attire. Tecovas, which started out online ...

Austin western wear brand Tecovas is opening its first San Diego store on Friday. The new location, in Fashion Valley, will kick off with a three-day party that will welcome shoppers with music, adult ...

Add Yahoo as a preferred source to see more of our stories on Google. Founded in the back of an SUV by Paul Hedrick in 2015, Tecovas has grown from a humble boot brand in Austin, Texas, to a premier ...

Country singer Trent Walker performs as people browse the store during the opening of the new Tecovas store located at NorthPark Center in Dallas. Juan Figueroa / Staff Photographer Sure, the romantic ...