At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

SAP rolled out today its CRM on-demand application, focusing on large and mid-sized companies, for managing sales, service and marketing. The company calls it 'hyrbid' CRM, with subscription-based ...

In the last post on SAP I wrote, I remarked that I wasn't a Kremlin watcher but had a fascination about how CEOs and changes in CEOs affect companies. Its been about 2 months since I wrote that and by ...

SAP moved on two fronts Tuesday to update and expand its software portfolio, unveiling a new suite of cloud-based CRM applications that incorporates technology from several recent acquisitions and a ...

Customers say that SAP makes good on its guarantee to produce successful CRM implementations, according to a recent AMR Research report, but also reveal that they are not rushing to upgrade to mySAP ...