Spirit maturation data AI transformation work-flow. Credit: Korea Food Research Institute(KFRI) For centuries, Korea has stood at the heart of fermentation culture. Traditional Korean alcohols made ...
Forbes contributors publish independent expert analyses and insights. Joan Vos MacDonald is a New York-based writer who covers Korean media. Sep 02, 2025, 08:01am EDT A shopper holds a Jinro liquor ...
James Kim was handling pieces of nuruk, the wheat cake starter used in soju fermentation, as he explained a beautiful Korean phrase that epitomizes his distillery, the recently opened Minhwa Spirits ...
K-drama fans are probably already well-aware of the existence of soju, which is Korea's flagship drink of choice -- it's the one that gets poured out of the green bottle in drinking scenes. Soju is a ...
From green-bottle staples to cloudy rice wines, these Korean pours balance sweetness, bite and serious drinkability ...
What do G-Dragon, BTS’s Jin and Kim Jae-joong have in common? Sure, they’re all chart-topping singers — but now, they’re shaking up Korea’s liquor shelves. Forget the days when celebrity involvement ...
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