New data from a joint study by IGA Worldwide and Nielsen finds that in-game ads have a positive effect on metrics like ad recall and product perception. New York-based IGA partnered with Nielsen BASES ...
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IGA Worldwide made headlines in June when it announced it would be the exclusive in-game ad provider for Electronic Arts ' PlayStation 3 games. Now New York-based IGA is adding Activision to its ...
Video game advertising company IGA Worldwide said Tuesday it signed an exclusive deal with Activision Blizzard Inc. to deliver in-game ads for games on Sony Corp.'s PlayStation 3 console. Subscribe to ...
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