Microsoft plans an ad-supported Xbox Cloud Gaming tier launching in 2026, allowing digital game owners to stream without a ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

Mobile gamers are active retail shoppers, with 45% reporting they spend $200 or more per month on retail items and 31% spending more than $500 per month on groceries, per a new report from game ...

Gamepad and Smartphone neon sign vector. Games for Smartphone Logotype, Emblem in Modern Trend Design, Vector Template, Light Banner, Night Vivid Video Game Promotion, Design Element. Vector Billboard ...

Remember those good old days of PC game advertisements when the mix was terribly wild, with bold claims, over-the-top scenarios, and sometimes even a pinch of controversy? These were times when print ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

Bilibili(NASDAQ:BILI) reported results for its fiscal second quarter ended June 30, 2025, on August 28, 2025. Gross margin expanded to 36.5%, up from 29.9% in the same period last year, operating ...

Microsoft announced some significant changes for Xbox Game Pass today, headlined by a 50% price increase for Game Pass Ultimate, bringing it up to $30/month. But it may not be the last change for the ...

Maor Wurembrand, the senior director of supply operations at Anzu, explores the future of game monetisation and speaks to four developers, from very different areas of the global games market about ...