It's no secret that companies use psychology to influence potential customers. This takes many forms. In Las Vegas, for example, casinos are intentionally designed to be disorienting, thereby subtly ...

The fact that many fast food chains share similar colors in their branding is no accident. Red and yellow dominate the color palettes of many major chains, and the reason is color psychology. Over 90% ...

There's a science happening right in front of our eyes as we walk down the sidewalk or peel off on a highway exit for a bite to eat. It's not just coincidental that so many of the logos and branding ...

Add Yahoo as a preferred source to see more of our stories on Google. A McDonald's burger sits on top of a red and yellow box. - Robson90/Shutterstock Fast food chains seemingly do the most to get ...

Burger King just announced plans to revamp its logo, which looks eerily similar to one the chain used from 1969 until 1999.

Add Yahoo as a preferred source to see more of our stories on Google. In and Out Burger sign - Jon Hicks/Getty Images There's a science happening right in front of our eyes as we walk down the ...