Originally opening its doors in 2006, the New York City retail outlet is one of the most iconic Apple stores in the world. However, Apple closed it in 2017 for a total overhaul that greatly expanded ...

Apple continues its tradition of decking out the Fifth Avenue store ahead of product launches, this time with glowing rainbow colors signifying Apple Intelligence on iPhone 16. The iPhone 16 lineup ...

Tim Cook opened the doors at the reopening of Apple’s iconic Fifth Avenue Apple Store in New York, just as the iPhone 11 went on sale. Cook counted down to the 8am EST opening with fans, then pushed ...

New York’s flagship Fifth Avenue Apple Store was spray-painted by climate change protesters, calling for a boycott of the company. Three slogans were sprayed onto the glass frontage of the store, with ...