Audio marketing — marketing that aims to reach and influence patients and their families by what they hear, rather than only by what they see — is a key tool that hospitals and healthcare facilities ...

You need to add yet one more activity track to your marketing mix, and that's audio. I have some good news and some bad news for my friends in content marketing land. First, the bad news: on top of ...

Audion has a proven history of developing AI-based solutions since its launch in 2018, with these including Text-to-Speech (TTS), Dynamic Creative Optimisation (DCO) and pre-campaign evaluation agents ...

Edison Research started November by revealing five new “megatrends” in the audio marketing space that will play key roles in 2024 and beyond. The information was collected and defined in partnership ...

The easing of COVID sanctions sent droves of shoppers back to physical stores, convinced that a bit of retail therapy would provide a cure for their two-year bout with cabin fever. The most recent ...

Marketers would do well to keep an eye on Spotify Greenroom, a new audio chat app with great potential for customer engagement. A remarkable experiment in social media is happening now: being social ...

The world of audio is changing, and the possibilities for advertisers in the space are growing. In this article, Kym Treasure, founder & CEO of Audacia Audio, delves into the significance of digital ...

What’s down the road for radio and podcasting in 2025? Triton Digital has unveiled its executives’ forecasts for 2025 in the audio marketing landscape – from the rise of contextual targeting to the ...

TFM CEO, Taylor Fielding, argues why OOH and digital audio were already destined for greater things in 2026 before Nine’s QMS ...